Value

Contribution to the EKG

The EKG can bring all possible internal and external detail information about customers, products, services, competition, sales volumes, customer requirements and many other details together forming a holistic and realistic, almost real-time view of the position of the company in their markets.

Contribution to the Enterprise

Having the proper Market Segments defined will help with the selection, definition and prioritization of the right use cases for the EKG.