Background and intro
Most global companies are now actively considering the ecosystem business model given its value-generation potential: growing the core business, expanding the network and portfolio, and generating revenues from new products and services.
Value chains have been a prominent way of organizing and linking activities in an Enterprise to create value for its customers, thorough provision of products and services. Digitalization and the increasing focus on consumer-centricity has pushed the imperatives of Value Chains to include more holistic collaborations in the business ecosystem---reshaping provision of services and access to untapped pools of value.