Background and intro

Note

98% of firms agree that static segmentation is no longer adequate, and 100% of firms recognize the opportunity cost of not evolving to its more granular, precision-based, inheritor: Dynamic Predictive Segmentation.

Market Segmentation is an important component in the elaboration of an Enterprise’s Business Model, helping Enterprises to align their Product and Services fulfillment to the needs of their customers. Market Segmentation practices today involve an intensive analysis through a mix of surveys, heuristics and benchmarking. The availability of and access to voluminous information though a multitude of digital sources has put additional emphasis on the ability of enterprises to dynamically tweak their Market Segmentation.